Promotional Ideas

Women empowerment has been one of the major criteria for discussion over a period of years. A trend that began from gaining voting rights in USA, proceeding to a grapple in liberty of clothing and finally in establishing itself in the market of businesses, it has been a long journey. Even though all has not been achieved yet, the end looks in sight and a case in the point is the tremendous increase in the women entrepreneurs. However, a number of studies suggest that the rise in women entrepreneurs has a certain trend, and the growth is seen in certain geographical locations. According to an analysis conducted by Bizjournals, San Francisco ranks number one in the most preferred cities for small businesses undertaken by women. Then the ranking moves to Washington, New York and Los Angeles respectively. A very pertinent question in this matter is the reason for this concentration in certain geographical locations.

A 18th century political economist Adam Smith says, "Little else is requisite to carry a state to the highest degree of opulence from the lowest barbarism but peace, easy taxes, and a tolerable administration of justice: all the rest being brought about by the natural course of things."

These are indeed the prime reasons for the selection of a particular city for business. Findings have it that as against the graph in the undertakings by men, women prefer to concentrate their work in places where real estate rates are low, there are significant tax exemptions and the laws of the city are women friendly. This study coincides with that of Bizjournal expect in one respect, for all the cities mentioned above have a high cost of living. However, this is again synonymous with the much coveted high standard of living that is preferred by women.

Does this fundamentally then mean that the business development strategy of the women who begin entrepreneurship in other cities reflects as a bad business idea for beginners? As point of contest, there is no one rule applicable. There are several business tips and ideas available; however, selection among those can be done based on the type of business, personal convenience and the end goal.