Did you know that 22nd September is American Businesswoman¡¯s Day?Women-owned organizations comprise forty percent of all firms in the United States, according to the Center for Women¡¯s Business Research.Have you always dreamed of being your own boss but don¡¯t know how to go about it?Here are 5 tips to get you started:
- Plan
Many start-ups fail due to insufficient planning. The first step to a successful business is putting your business vision and mission on paper. Once you¡¯ve know exactly what your business goals are you can plan your marketing activities, accordingly.
- Market
You might be offering a great product or service but it won¡¯t matter if customers don¡¯t know about you. For most new enterprises, lack of a sufficient budget is the reason for not engaging in promotional activities. However, promotion need not be expensive. There are cheaper alternatives to mainstream marketing. Instead of spending mega bucks on Television and print commercials, opt for economical marketing methods such as Promotional Giveaways. The major benefit of Business Promotional Products like pens and calendars imprinted with your company logo is that they are retained by recipients for long periods of time (research has shown that most people hold on to Promotional Products for a year, on average) You can give away corporate gifts to your suppliers, partners, customers and employees to promote your brand and enhance your brand image.
- Be prepared
You never know who is visiting your store or reading your blog or website. An influential client or potential business partner may visit your website or walk in to you store at any time so always be prepared. Ensure your staff is well-trained and friendly. Update your website and blog regularly.
- Listen and learn
American Economist, Bernard M. Baruch once said that ¡°Most of the successful people I’ve known are the ones who do more listening than talking.¡±
While you may be an expert in your industry, you probably don¡¯t know all there is to know about your products/services. Be open to learning and listening. Keep track of your competitors¡¯ marketing strategies and listen to industry experts¡¯ advice. Listening to the right people leads to growth.
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