Back to school is a crucial time for students, parents, teachers, and businesses. It typically occurs in late summer or early fall, signifying the end of summer vacation and the beginning of a new academic year. This period has a significant impact on various aspects of society, including the economy, education system, and social dynamics.
The back-to-school season is important for American businesses due to the significant increase in consumer spending during this period. Parents and students purchase a wide range of products, including school supplies, clothing, electronics, and dorm room essentials. Many businesses invest in and distribute giveaways to gain the goodwill of their target audience. Your business should also invest in useful school giveaways to make an impact during the back-to-school season.
Here are a few giveaway ideas for your business:
- Customized School Kits: Offering free customized school supplies such as pens, pencils, notebooks, or backpacks can be a great way to promote your brand. These items can feature your company’s logo or message, providing a useful and memorable item for students. Recommendations include the Varsity School Kit, Sublimated School Kit, and Sprint Angled Drawstring Sports Pack.
- Tech Gadgets: Students often rely on technology for their educational needs. Consider giving away tech gadgets like USB drives, headphones, or portable chargers. These items are practical, popular among students, and can create a positive association with your brand. Recommended products include the Matrix Swivel USB Drive 8GB, Earbuds with Square Case, and Jolt Charger.
- Branded Water Bottles: Staying hydrated is essential for students throughout the school day. Provide branded water bottles as promotional giveaways, encouraging healthy habits and increasing brand visibility. These items can be used daily, both in and out of the classroom. Recommended options include the 21 oz. Stainless Steel Liberty Bottle w/ Wood Lid, and 25 oz. Aluminum Alpine Bottle.
- Discount Coupons or Vouchers: Offer discount coupons or vouchers to students and parents, giving them a financial incentive to choose your products or services. These can be used for school supplies, clothing, or even tutoring services. This strategy encourages repeat business and builds customer loyalty.
- Educational Resources: Provide free educational resources such as study guides, educational apps, or access to online courses. This not only demonstrates your commitment to education but also positions your brand as a valuable resource for students and parents.
For more marketing and giveaway ideas, get in touch with us at 1-800-748-6150 or info@promodirect.com. We wish you the very best for the back-to-school season!