With most of your current and potential business contacts already on the site, the LinkedIn? Share button can prove to be a blessing for your brand promotion and can direct your brand positioning. Here¡¯s how and why¡
Share information
Any new developments in your business, new products introduced or discounts offered. All you have to do is share it using the LinkedIn Share button and the news gets zapped into the LinkedIn sphere that hosts all your business contacts. Brand promotion ¨C instantly achieved!
Strengthen contacts
It works like the FB ¡®likes¡¯ and the Twitter ¡®follow¡¯ or ¡®retweet¡¯! In addition to your information, share information you sourced from your contacts¡¯ blog or website too, using LinkedIn Share. The business camaraderie generated will be good for your business and will be reciprocated too. Brand promotion ¨C gradually ¡ but achieved nonetheless!
Save time
Information dissemination – to business contacts at LinkedIn who make up your business destination – at the click of a button! Brand promotion ¨C won¡¯t take more than a few seconds!
Linked in also recently introduced LinkedIn Company pages where companies can ¡®build their brand through network-aware recommendations, giving members rich, credible insights into how any given product (or service) is perceived by their fellow professionals¡¯ ¨C (that¡¯s how LinkedIn blog described it!) It works pretty much like the Facebook ¡®like¡¯ concept wherein clients can visit the company pages and ¡®recommend¡¯ your company and go a step further in your brand promotion.
