Oktoberfest in the USA is a lively and widespread celebration that mirrors the festive spirit of the original German event. Across the country, cities and towns host their own versions of Oktoberfest, often featuring traditional Bavarian elements such as beer tents, bratwurst, and pretzels!
This festive season presents you a unique opportunity to connect with consumers and get your brand noticed in a memorable and fun way. We recommend that you use promotional products to leave a lasting impression during Oktoberfest. Distribute branded giveaways to ensure your message is front and center during the festivities.
Here are some Promo Direct recommendations for Oktoberfest:
- Invest in Oktoberfest classics
Oktoberfest has its own set of iconic items that attendees love, and investing in these classics is a great way to increase visibility. Items such as branded beer steins, mugs, and glassware are perennial favorites.
Personalize high-quality glass or ceramic options with laser engraving or screen printing for maximum impact. Customized bottle openers are also huge favorites.
- Distribute comfy apparel for the fun-loving crowd
Customers and employees will love to receive custom t-shirts, hats, and scarves featuring your brand and an Oktoberfest-themed design. Use humorous slogans or festive colors that will encourage people to wear them long after the event is over!
- Offer functional giveaways with a festive twist
Customized coasters featuring your logo and Oktoberfest motifs can be placed on beer garden tables or given away as keepsakes. Coasters are highly functional, low-cost, and offer a large surface area for branding.
Reusable tote bags are another functional giveaway, ideal for carrying all the Oktoberfest goodies that attendees collect throughout events.
- Cater to the outdoor crowd
Many Oktoberfest celebrations take place outdoors, so offering products that cater to this environment can make your brand a favorite among festival-goers. Custom blankets or picnic mats with your logo can be given out as cozy and practical items for outdoor seating or relaxing during the event.
Sunglasses, sunscreen, and reusable water bottles are other excellent items that can be easily customized for the occasion.
- Leverage social media for extended reach
Maximize the impact of your promotional products by integrating them into your social media strategy. Encourage attendees to snap photos with your branded items and share them on social media platforms using a unique hashtag for your business. You can even hold a contest where participants post photos of themselves using or wearing your promotional products for a chance to win a special prize.
We hope you use Oktoberfest as the perfect opportunity to get your brand noticed in a festive and highly visible setting. Get in touch with our team if you need help choosing the right giveaways. Our personalized goodies will reach your doorstep well ahead of your marketing campaign!