Advertising products are typically used as an extension of a company’s existing marketing strategy. The advantage of such items is that they are placed directly into the hands of existing and potential clients, making them extremely effective. Typically, advertising products are emblazoned with a company name, logo or message intended to reinforce their product with the client.
Advertising Products--A Form of Direct Marketing
The best type of marketing is the one that continues to live on its own. Commercials are effective as long as viewers watch them repeatedly and the same goes with print advertising. Giving clients, both existing and potential, advertising products is a subtle way to make sure they will be continually exposed to your company’s message.
Advertising products also serve a secondary purpose. Not only do the items increase your company’s exposure, but they have also been shown to help improve relationships with clients. Studies have shown that offering gifts to customers creates an increased sense of goodwill, which typically translates in repeated and increased business.
At Promo Direct, we have streamlined the process of purchasing of advertising products. Our website offers pictures of all our items, accompanied by a detailed description and the available options. To order, simply fill out the online order form or call our customer service agents via our toll free number.