In recent years, online sales have grown by leaps and bounds. It has enabled customers to buy products which otherwise may not be available in their physical world. But despite this, distributors argue that they are not getting the price they deserve. The reason for this is—too many websites around that are selling the products at low cost.

According to a report published by the Advertising Specialty Institute, around 41% of distributors say that their biggest threat comes from online stores that sell promotional products at the lowest prices. 13% of distributors perceive local distributors as a threat to their business while 9% of them believe large businesses have spoiled their businesses.

So, is it feasible for distributors to uphold their business in such a situation? The answer is yes. Here are few tips that will help distributors to combat dipping sales.

1. Redefine The Position

Instead of solely focusing on the marketing department’s perspective, try to rework on your website by keeping consumers’ interests and requirements in mind. Include engaging and informational content on your website. Empathize with your customers because users usually buy products from someone who is reliable and credible.

2. Let Your Product Shine

Instead of reducing the prices of products, advertize your products well. Boost about the strengths and features of your products and while doing so never bad-mouth your competitors. Apart from price, there is more to a product—quality, stock availability, production time, shipping and so on. Put your best attributes forward and see how customers will prefer to buy products from you each time.

3. Best Online Support

Whenever, customers wish to buy a product, they would like to know more about it. The best way to make your customers contact you is through an online support. Have a fully functional toll free number operating 24/7 and include a web chat/email chat service in your website. The key is to respond to your customers in quickest possible time.

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter .