Bic is a brand that is renowned the world over for manufacturing a variety of items such as magnets, lighters, office stationery, magnets and razors. They are, however, most famous for their range of pens. Established in 1945, the company has mixed innovation with perseverance to introduce a range of ballpoint and fountain pens never experienced in the world before.

For close to 70 years, people from around the world have relied on Bic pens to take down notes at offices, homes and schools. With the popularity of Bic pens never in doubt, it didn’t come as a surprise when these pens were deployed as marketing tools decades ago. Businesses and educational institutions began to use personalized Bic pens to highlight their brand. And since most people use pens on a daily basis, there is a good chance the user remembers the advertiser more often.

Here are a couple of reasons why you should use Bic pens to promote your brand:

i. Reliability: Bic pens are made with strong outer casings that are meant to last for years. They are easily among the best pens available in the market today!

ii. Attractive Pricing: Bic pens rank among the most competitively priced pens. But don’t let the low pricing fool you – Bic pens offer higher quality than other pens priced above them!

iii. Amazing Variety: A lot of businesses give away promotional gel pens from Bic these days. Other popular varieties include roller pens, click pens, foam grip pens and several wide body models.

iv. Attachment: People get attached to pens quickly, especially if they look and write well. Add the right Bic pens to your marketing campaign and you will have marketing winners for life!

v. Easy to give out: Bic pens are compact and can easily be given away at tradeshows, meetings and outings as efficient reminders of your brand.

Liked this article on Bic pens? Hope you have a great time customizing them to meet your branding requirements.

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook