Date Published: May 31, 2016

 

Promotional products rank among the most misunderstood marketing channels in the world today. Unfortunately, there are a lot of people who don’t think giveaways can help their brand grow. They believe that expensive marketing mediums such as TV or print ads have a better chance of promoting their brand. Their unclear marketing beliefs have risen primarily because they don’t have a clue about promotional products!

This article will help potential businesses and individuals opt for giveaways to highlight their brands or causes. This article is based on facts provided by Promotional Products Association International (PPAI) and Advertising Specialty Institute (ASI). These organizations have been in the forefront of the gifting industry for many years. The findings below were arrived at after studying a widespread consumer base.

1. 78% say their attraction towards a giveaway’s utility value has ensured they keep the product for a long time! (PPAI)
Most businesses simply choose any giveaway to represent their brand. They don’t focus on getting a giveaway that suits the requirements of their target audience. So study potential recipients and choose a giveaway they can put to use at work or at home. A pen, bag or t-shirt can help you reach out to office-goers and the young. Pill holders and pedometers can be used for an older audience.

2. Bags provide the most impressions! (PPAI)
Bags are usually huge and offer quality imprint areas. They will ensure your logo and message gets noticed wherever users take them. You could opt for a bag as your first giveaway. They are available in a wide range of colors and sizes, from totes and backpacks to laptop bags.

Most of our bags offer spacious interiors and are great to carry around. Your recipients will love them as well!

3. 63% give away promotional products they no longer wish to keep (ASI)
There is a myth going around that giveaways are discarded within a week or two. This is wrong! Many businesses distribute calendars that provide visibility all through the year! Pens, bags and mugs offer high desirability value, ensuring users retain them for a long time. Users frequently share the item with a family member or friend when they are finished with the item. This ensures your marketing efforts reach more people.

Make sure you opt for economical giveaways that are visually appealing while offering high utility value. The right giveaway will serve you well as a marketing winner!

4. Consumers retain giveaways for about 7 months. (ASI)
The average retention period for giveaways is 7 months. This is great news, right? Now which other marketing medium offers tangible visibility like giveaways do? Television and print ads can’t even hold the attention of viewers beyond a minute!

5. 48% love to receive giveaways regularly (PPAI)
There are people who love receiving giveaways on a regular basis. Fulfill their wish by investing in a steady collection of items to highlight your brand! The more the merrier!

Distribute them at trade shows, sporting events, parties, offices, retail stores or any other place where a lot of people gather!

6. Even Presidents relied on giveaways!
Did you know that former President George Washington was the first person to use promotional products? He did so in 1789 when he introduced commemorative buttons to highlight his election as President. Since then, successive Presidents relied on giveaways to get their messages across. And today, giveaways have become the preferred marketing choice for thousands of businesses across the USA.

Did you find this article convincing enough to include giveaways in your next marketing campaign? Create the perfect business strategy by adding them to your marketing mix! Get in touch with us for tips on taking your branding to newer heights.

Give us a call at 1-800-748-6150 to talk to any of our experts or send an email to info@promodirect.com. We will answer your questions and put you on the path to greater marketing success!

About Author:


Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.