For decades, promotional products have been popular as marketing tools to highlight businesses. A company primarily uses giveaways to establish a connection with its target audience. Millions are spent every year around the world to personalize giveaways and distribute them at marketing events and meetings. It’s time you used them as well.
This article focuses on how you can boost sales with giveaways.

1.Determine a feasible sales forecast :
The first step is to have a couple of brainstorming sessions in the office to arrive at an achievable sales target for the year. A sales forecast of 20-30% is a reasonable one. This forecast will help you define a marketing budget to achieve your goals. Don’t under estimate the value of giveaways as marketing tools. Include them in your marketing strategy. Invest in them and use them to pursue your sales targets.

2.Prepare a list of target customers :
Have a list of customers who are likely to place an order from you? It’s a good time to remind them about your business with a thoughtful giveaway. A quality pen or a box of chocolates will prove you truly care about your association with them. Meet them in person with a giveaway or have it delivered to their doorstep.

3.Showcase a call-to-action :
The call-to-action in this case will obviously be to utilize your products or services. But how do you convince them to choose you over competitors? The answer rests with the message accompanying the giveaways. Have thoughtful messages imprinted on your giveaways to create immediate impact on recipients.

4.Choose giveaways that will have a lasting impact :
Your focus should be on sophisticated business gifts that can drive quality visibility to your brand. The right business gift will not only win the approval of recipients but also impress people around them. Take time to browse and arrive at the most appropriate giveaway. At Promo Direct, we have an experienced team ready to help you choose the right giveaway to showcase your brand. You can call us at 800-748-6150 or send an email to info@promodirect.com

5.Launch a small-scale marketing campaign :
Not sure about which giveaway will find favor with your clients? Launch a small-scale marketing campaign to find out. Send giveaways to a select few. Observe their reaction. If the product is well received, place a bulk order for more of the same product.
Like the tips mentioned in this article? Follow them to be on the right side of sales targets!
All the best!

About Author:

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook