Backpacks are handy bags made of cloth, plastic or leather. Featuring a lightweight construction, they can be used to carry personal belongings on a daily basis. These bags are generally secured with two straps. However, there can be exceptions to this.

Here are some fun facts for you:

1) The word backpack was invented in 1910. Before that, the terms knapsack and packsack were used.

2) Dick Ketly invented backpacks for a hiking trip!

3) Backpacks are much better for your back because it evenly distributes the weight to both shoulders. You don’t have to keep switching sides, unlike totes.

4) The lightest objects in your pack should be located at the bottom.

5) All packs should be worn on the lower half of the back to minimize the effect on posture.

In a study done by the Advertising Specialties Institute (ASI), it was revealed that 31% of U.S. consumers own a promotional bag. Bags (such as personalized backpacks) generate more impressions in the United States than any other giveaway.

Therefore, it’s a great idea to use backpacks with your company logo to promote your brand.

These items are not only practical and functional, but also stylish. You can purchase them in various styles and colors to match your brand. Backpacks are used for a variety of purposes by a widespread audience. While the majority of the audience who use backpacks are students, many professionals use custom backpacks to carry laptops or official papers. It’s a common sight everyday, which means that your company logo will be seen by a lot of people on a daily basis.

Backpacks range from simple styles to ones that have additional features like a water bottle carrier, roller wheels, padded packs for extra support, and extra pouches for smaller things.

Travelers prefer using backpacks instead of suitcases because of their functionality. Imagine having a backpacker with your company logo on their pack. It’s global advertizing for your brand at no extra cost.

References:- http://www.hikingandbackpacking.com/factsaboutpacks.html

http://www.asicentral.com/asp/open/research/impressionsstudy/impressions-study-2013.pdf

About Author: 
Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.