Giveaways have become a very important aspect of every marketing campaign. They play a significant role in creating a brand. In order to make an impact with giveaways, it is important that you choose a useful item that will serve as a reminder of your brand for a long time to come.

Custom pens are items that can help build brand awareness. They are rarely discarded and even if recipients don’t want to use them, they will be passed on to someone else.

Pens are available in varied pricing—from downright economical to medium and expensive ones. Choose pens depending on the occasion to highlight your brand.

Pens are not only used to gain maximum visibility for your brand, they can be given away:

1. To laud employees for their dedication to the job,
2. To say ‘Thank-You’ to loyal customers,
3. To follow-up with clients for generating repeat business
4. To inform customers about special offers
5. As giveaway prizes
6. To raise funds for charity

 How to give away Pens

1. Tradeshow and conventions are the best places to tap your target audiences. Since people from diverse businesses visit them; you can take this opportunity to advertise your brand.

2. Conferences, meetings and press meets are places where you meet people that are associated with your business. Hand them pens and get them introduced to your business.

3. Holidays, product launches and special occasions will help to strike an engaging conversation with prospective clients. Give them custom pens on these occasions and people will line up to seek your services or buy your products.

You can find an assortment of pens belonging to different brands at http://www.promodirect.com/ccc1380-promotional-writing.htm. With so many varieties to choose from, you can get them customized at prices suitable to your marketing campaign!

About Author:

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook