Mugs have always been popular as promotional giveaways. This is because they make great gifts for employees and customers. They are useful and have high-retention value as well. The biggest advantage mugs offer is the large imprint area to feature your logo on. What’s more, the pricing is affordable enough to comfortably beat other traditional forms of advertising such as television, radio and print media.

Promotional mugs are items used by individuals on a daily basis. They are popular at homes, offices and while on the move. You can be confident that these mugs will not be discarded – since mugs offer good utility value, they will be put to use almost instantly! The more attractive your mugs look, the better the chances of recipients getting attached to them.

What’s more, as per research conducted by the Advertising Specialty Institute (ASI), 82% of recipients remember the name of brands they received. It is also known that on an average, recipients keep the giveaways they receive for about 7 months. But how does this transform into dollar value? Here is the answer – more than 50% of individuals consider doing business with the promoter after receiving giveaways.

Once you get the mugs imprinted with your company details or logo, the best places you can distribute them are at tradeshows, conferences and seminars. That is because a lot of people come to these venues to get insights about different brands and to look out for prospective business partnerships. You can also give away mugs as incentives along with purchases or during special occasions such as Christmas, Thanksgiving or New Years.

Just remember to select mugs that complement your logo’s color and you are good to go. Click here to check the wide collection of promotional mugs being offered at Promo Direct.

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook