Date Published: June 24, 2016

Chocolates have been popularly devoured for many decades now. They are tasty, soft and can be enjoyed at any time of the day – I know a lot of people who start their day by enjoying their favorite chocolate bar! Chocolate provides them with a good start to the day.

Have you ever started your day with chocolate? Try it – just make sure you consume it in small portions!

It’s difficult to come across someone who doesn’t love chocolate! Look around. You won’t find a person who despises chocolate! The young and old like to have their share of chocolate, except that the quantity they consume may vary greatly. Step into a store and you will come across a mind-boggling variety of chocolate. The flavors, sizes and packaging of chocolate are better than ever before! And with advancements in fitness technology, a good number of people are able to consume chocolate without worrying too much about gaining weight.

The birth of promotional chocolate as a marketing tool The 90s witnessed a new phenomenon in the gifting industry. It was the birth of promotional chocolates. A smart business owner decided to imprint his logo and message on a bunch of chocolate goodies and distributed them among his cherished clients. It was a move that inspired a lot of other businesses. Soon, thousands of businesses began to rely on chocolate to show their appreciation to clients.

It’s not just the clients who received delicious chocolate. Employees soon began receiving chocolate as well!

How does chocolate work as a marketing tool? The primary objective of a marketing tool is to impress the target audience and convince them to believe in the advertiser’s capabilities. A marketing tool helps to gain a consumer’s trust and goodwill.

Chocolates are like comfort food people need to uplift their moods. Recipients will remember your brand fondly while enjoying chocolate gifted by you. Buy them in the right quantities so that you don’t run short of them!

Traditionally, pens, key chains and t-shirts are used as giveaways. But chocolate is not to be left behind! Tasty treats have found acceptance in a lot of marketing campaigns. More businesses are investing dollars to lay their hands on tasty chocolate to impress clients.

A lot of buyers place our chocolate in a bowl at waiting rooms. And they are devoured in quick time!

Who wouldn’t love to receive chocolate? As mentioned earlier, chocolates are adored by everyone. Your recipients may either be chocoholics or occasional chocolate eaters. An occasional eater will share the treat with others, ensuring that more people get to know about your brand.

When should you give away chocolates? Chocolates can be given away on all kinds of occasions. All you need is an occasion to celebrate. It could be a milestone your office is observing or a federal holiday you wish to focus your marketing on.

It is a great idea to use chocolates to associate your brand with memorable occasions such as Thanksgiving, Christmas, Easter, Valentine’s Day, Mother’s Day and the 4th of July.

Chocolates can also be given away at local schools, charity organizations, hospitals, retails stores and malls – any place where your target audience frequently visits!

Chocolates also make a great addition to your marketing mix at trade shows. Invest wisely in them for a memorable marketing campaign!

What kind of chocolates should you go for? The kind of chocolates you go for should rely purely on your marketing needs. Do you want to go for an expensive gift hamper or an inexpensive one? What kind of flavor would you like to invest in?

At Promo Direct, we get orders for our entire range of chocolates. Apart from our popular range of chocolates, buyers also opt for candy, gum, cookies and mints. Our chocolate range includes brownies, Hershey products, chocolate coins, mint-flavored chocolates and M&M’s. You will also find chocolates available in attractive wrapping for additional visual impact.

Chocolates with almonds and nuts are other attractive options. Get ready with a marketing budget and prepare your mind to use a yummy treat as your giveaway!

Great! What’s the next step? The next step is to devote some time for choosing the right chocolate. We have a neatly arranged website with easily identifiable categories. You can go through our exciting range of chocolates to pick the right one for your business.

We are confident you will come back to us with more reorders. This is something we are witnessing on a constant basis. A lot of our buyers say that the chocolates finish up fast, leaving them with no option but to come back to us with more reorders! So make sure you place a huge order for our chocolates.

Don’t hesitate to give us a call at 1-800-748-6150 to speak directly to our team of marketing experts. You could also send an email to info@promodirect.com. We are known for our prompt replies!

We wish you a delicious marketing campaign!

About Author

Hi, I am Susan Smith. By profession I am into promotional product business for last 7 years now. Currently I am in charge of Promo Direct online marketing & promotion. Promo Direct brings nearly 20 years of experience into this industry. I can be followed on Google+ and Twitter. Save Save Save Save Save