A drawstring pouch is closed by pulling the drawstring at the top. People today use these pouches as fashionable alternatives to traditional purses but they were first developed in the 14th century*.

They were used to carry gold coins and people attached them to girdles through a cord tied to their waist. Women wore more ornamented versions that revealed the social status of the person.

The trend of using custom drawstring pouches has increased in recent times so why not use them to maximize your brand’s reach? As per a study by L.J market research, 76.1 % of recipients could recall the name of advertiser who gave them promotional items and 52% of individuals said they may do business with them*.

These bags are available in several shapes and designs. The zips on regular bags get stuck fast at times but with drawstring bags, one need to have to worry about the cord getting jammed. If cord breaks, then users can replace it easily.

What’s more, they are inexpensive, stylish, eye-catching and offer good space to print or embroider your company name, logo or message. You can give them away at tradeshows, during store launches, special occasions or to raise awareness about cause.

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.