Glassware is a terminology used to denote all drinking vessels that are either made of glass or plastic (polycarbonate or polystyrene). They make ideal gifts on all kinds of occasions - Christmas, Thanksgiving, New Year’s Eve, St. Patrick’s Day and lots more. What’s more, every household requires glassware. So, what better way to spread brand awareness than giving away printed glassware?

It will be a win-win situation for both - you and your customers. They will love receiving worthy gifts that can be used for long and, it will serve as the perfect tool to promote your business. A study conducted by ASI revealed that 32.8% of recipients use glassware at homes*. As per 2011 Counselor State of the Industry findings, glassware feature in the top seven products’ categories that are widely used by recipients.

When you distribute glassware to customers, they will keep them in shelves or cupboards. They will help gain maximum visibility for your brand and remind them about your business at all times.

There are wide varieties available in glassware such as glass sets, glass mugs, wine glasses, whisky glasses, tall glasses and shot glasses. Choose the type that will complement your company’s logo perfectly. Give away glassware and create a loyal customer base for your business!

References: http://www.asicentral.com/asp/open/research/channelstudy.pdf

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook