Advertising giveaways or business gifts are typically used as an extension of a company’s existing marketing strategy. The advantage of such items is that they are placed directly into the hands of existing and potential clients, making them extremely effective marketing tools. Typically, advertising products are imprinted with a company name, logo or message intended to reinforce a product or service with the client.

Business Giveaways – A Form of Direct Marketing

The best type of marketing is the one that continues to live on its own. Commercials are effective as long as viewers watch them repeatedly and the same goes with print advertising. Giving clients, both existing and potential, exciting giveaways is a subtle way to make sure they will be continually exposed to your company’s message.

Giveaways also serve a secondary purpose. Not only do the items increase your company’s exposure, but they help improve relationships with clients. Studies have shown that offering gifts to customers creates an increased sense of goodwill, which typically translates to repeated and increased business.

At Promo Direct, we have streamlined the process of purchasing advertising products. Our website offers pictures of all our items, accompanied by a detailed description and the available options. To order, simply fill out the online order form or call our customer service agents via our toll free number.