Did you know that there is an average of 150 species of bacteria* on an individual’s hand at any given moment? Hand sanitizers, when given away by firms, not only serve as germ fighting tools but also powerful marketing agents. For example, you can promotional giveaways for tradeshows and corporate events to draw quality excitement towards your brand. Sanitizers are handy, useful and a cost effective way to advertise your brand.

Here are some ways in which you can use hand sanitizers to promote your business:

1. In-house gifts for employees: Use santizers to create a strong bond with your employees. They will surely appreciate your concern for their health and well being, thus translating into loyalty and improved performance.

2. Giveaways for active customers: Custom hand sanitizers can also be a great gift for customers who lead a more active lifestyle. These are small, portable and can be carried in pockets at the gym or around the house.

3. For families in your local community: A family with a new born baby truly appreciates the thoughtful gesture that comes with a gift like a custom hand sanitizer. Give them out at churches, charity organizations or during a local fundraiser.

Promotional products are a powerful marketing strategy to gain brand exposure. Custom promotional items carrying your company logo will ensure that your business is recognized and remembered by a wide audience including potential customers. Sanitizers provide quick visibility in times when you need immediate and effective marketing.

While a television commercial could be long forgotten, promotional giveaways are long lasting and strong brand reminders. Business gifts are more personal and this allows businesses to bond more closely with their customers, further strengthening relationships.

References:- http://www.sanitear.com/stats.html

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.