In the early 1850s, most people carried groceries in their carts and used canvas sacks that soon became unsanitary. When the first paper bags were invented in 1852, they quickly became popular and were introduced in stores across the United States. That’s how modern day grocery bags came into being.

In 1975, the first plastic bags were used for shopping. However, with increasing concerns of pollution, there was a need to find an alternate solution to plastic. Stores then went full circle and came back to using cloth and paper bags for grocery shopping.

Today, almost everyone uses reusable, nature-friendly bags for shopping. Don’t you think using such grocery bags to promote your brand would be a wonderful idea? You can reach a very wide audience without spending a fortune.

Thoughtful and handy giveaways

Why spend millions on marketing strategies when you can gain widespread exposure with minimum expenditure? Grocery bags come in a variety of styles, colors and materials. Most of them are completely recyclable as well. Make use of the large imprint area to clearly showcase your logo and marketing message.

Custom grocery bags featuring your company logo and marketing message will make great giveaways at tradeshows or events. These are products that your customers can actually use in their daily lives. They will appreciate receiving a thoughtful gift from your company and will be reminded about your brand whenever they use them.

Grocery bags – Marketing winners

When you gift your clients something as useful as a grocery bag, you will gain invaluable visibility. These bags will be seen by everyone else who comes in contact with them at the supermarket or on the street. Promotional giveaways are undeniably effective when it comes to creating instant brand recognition. That is the reason why more companies are choosing items such as grocery bags over conventional marketing methods these days. All the best for your campaign!