Don’t you wish to create an emotional connect with prospective and existing customers? How do you ensure that your brand and product is recalled whenever your clients need them?

The answer lies in supporting a cause. If you can communicate a genuine desire for the well-being of people, you will succeed in creating a humane and desirable brand image for you company. This is when clients begin to identify with your brand.

October is Breast Cancer Awareness Month—the perfect opportunity to show support for the cause. Show your clients’ that you are not just interested in doing business with them but also in their well-being. Show your support for the cause by organizing a walk or a fundraiser. Organize a ‘Pink Day’ at the workplace and circulate among your staff customized breast cancer awareness promotional items such as awareness bracelets, bags and totes, promotional t-shirts, customized hats and imprinted bottles. In addition, you can opt for business gifts such as promotional pens, lanyards, key tags, can koozies, promotional calendars and sweatshirts to ensure that your awareness message last longer in their memory.

Imprint your logo on these breast cancer awareness promotional items along with some interesting facts about breast cancer. Remind women about the importance of self-breast exams and routine mammograms. You can also help create awareness about risk factors associated with breast cancer by imprinting information such as the following: