Pens are utility items used by individuals of all ages. Whether it’s a housewife, teacher, business executive or student, pens as writing tools have become constant companions through the journey called life. They are symbolic representations of literacy and education.

With so many people using pens on a daily basis, you can be assured that they will serve your brand well as giveaways. The more attractive the pen looks, the greater the chance of it getting noticed.

Holidays are a perfect time to give away promotional pens. You can also give them at unexpected times to make your brand more memorable and effective. They can be given as tokens of appreciation to your customers and employees, to support sport teams, charities or community events. You can send them directly to your existing customers to increase repeat business.

A statistic reveals that promotional pens can enhance positive feelings for your brand by 25%. And if you give them away at tradeshows, your brand awareness is likely to grow by 70%. They will also help to gain repeat business by 16%. With your brand visibility on the pens, your recipients are more likely to refer your services or products to their colleagues, friends and relatives.

If you want to give exclusive gifts to your corporate clients or esteemed customers, consider giving them elegant pens. If your target audiences are students or teachers, then you can give away trendy pens that can be used on a regular basis.

Promo Direct has a wide range of promotional pens available at competitive rates. Choose pens that suit your requirement and get them imprinted with your company logo and contact details. These pens will continue to remind your recipients of your business for years.

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook