Polo shirts (also known as golf or tennis shirts) are clothing that have a collar, 2/3 buttons and an optional pocket. These shirts are usually made of pique cotton. Since they are not audience-specific, they have wide mass appeal and can be worn by individuals of all ages. Available in a variety of color combinations, polo shirts can be used to increase brand awareness.

A poll conducted by an ASI study suggests that 61% of recipients* developed favorable attitude towards the advertiser and that they might consider buying products from them.

Here are some ways you can giveaway polo shirts to generate brand awareness:

1. Advertising services/products Promotional promo shirts are perfect way to advertise your service or product. If you want to hire individuals to pass out flyers to people, then you can increase the effectiveness of your campaign by making your sales people wear polo shirts with your logo on it. It will increase curiosity among passer-bys and in the process increase brand awareness too.

2. As Staff Uniforms You can give them to your employees as staff uniforms for easy identification on the shop floor or distribute them as rewards to your valued employees. It will help in fostering a feeling among them that they are a part of a team and will boost their morale.

3. Surprise gifts People love receiving free gifts. You can give away polo shirts as spot rewards during some events or simply distribute as giveaways at tradeshows or conferences.

Give away promotional promo shirts to your prospective customers and build goodwill with them—increase in sales and profits will follow eventually.

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.