Giving away promotional bags as gifts to your potential customers are a great way to introduce your brand to them. This is an excellent marketing strategy as it will help boost your brand image and consequently sales.

There are a lot of options when it comes to choosing a bag for your marketing campaign. You may opt for bags made from polypropylene, which are not only durable but also environmentally friendly. Since these bags are long-lasting, they will ensure your logo will be seen over and over again.

You can also consider giving away attractive tote bags made from 100% cotton or canvas. Your recipients will love to use them time and again offering your business free advertising. As per the research conducted by Advertising Special Institute in November 2010, custom bags help gain maximum impressions for a brand. A single bag can gather as much as 1000 impressions per month. Since people use bags on a regular basis for carrying goods, laptops and other things, they offer a long-term advertisement for your company.

If you own a travel firm you can give away cooler bags to your customers to make your brand stand out from the rest. These bags have wide printing spaces to feature your logo. They come in versatile shapes and can be used by anyone regardless of age or gender.

Regular backpacks and sport packs available in various designs and colors will also make a great gifting option. These bags have several pockets for stowing items. Since these bags are made of nylon or polyester they are durable and will continue to advertise your brand for a long time.

Shopper totes or grocery totes are also becoming popular these days. Every time your recipients use these products, your logo will gain maximum exposure. Whether you give promotional bags to your employees or to your attendees at tradeshows, they are a brilliant choice to promote your brand effectively.

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.