How about giving away items that will not only highlight your brand but also give your customers/employees a reason to stay fit?

Promotional pedometers are widely used as giveaways and they have helped people become more health-conscious than ever before. The path to a healthier lifestyle may be difficult but pedometers make things easier. For example, a simple exercise such as walking is made more fun and interesting with pedometers. Your customers will thank you for gifting them these exercising aids while they keep track of calories burnt.

Remember that when you give away pedometers imprinted with your logo, you are not only increasing brand visibility but also encouraging them to start a healthier lifestyle. Since pedometers are not frequently used as promotional gifts, recipients will remember your gesture and brand for a long time.

Go for multi-functional pedometers!

Although a pedometer’s primary job is to count steps, many devices come with additional features like flashlights, stop watches, adjustable straps and solar batteries. Some also come with body fat and BMI calculators! You can choose the product that you want to give away based on your target audience and budget.

So keep aside a portion of your marketing budget to personalize pedometers. You will be surprised to know that these devices are quite inexpensive. You can place a bulk order for hundreds of them and still have plenty in your budget to spend on other things. All the best on your marketing campaign!

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.