Even in today’s digitalized world, sending real greeting cards to your valued customers and clients has not lost its significance. It is an ideal way to retain older customers and reinforce your brand image. Greeting cards are affordable and lend a personal touch to your message.

Refer to the following ideas if you are not sure when you need to send greeting cards to spread brand awareness:

1. During the Holidays

If you want your customers to buy products from you each time, then it is essential that they must be aware of your brand. And the best way to make your brand stay in their minds is by sending them greeting cards on different holidays. Christmas, New Year’s Eve, Thanksgiving, Valentine’s Day and the 4th July are some of the days that Americans celebrate throughout the year. The greeting cards sent must suit the holiday spirit.

2. On Birthdays

Birthdays are excellent occasions to give greeting cards. It allows you to make contact with your customers at personal level. Also, include your business card or place your contact number on the cards. You may also include a purchase coupon in the birthday card as a birthday gift.

3. For widespread Promotion

Most businesses conduct annual sales to clear their old stocks and inventory. This is the time when you can use promotional greeting cards to inform customers about upcoming sales. It will attract customers to make purchases. You can choose from several varieties of greeting cards available that feature cartoon characters, scenic pictures, patriotic themes and lots more.

While choosing a greeting card, make sure that its theme suits your brand image. Your target customers or the individuals, who matter most to your business will appreciate your thought and effort for giving them custom greeting cards.

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.