We live in an era of touchscreen devices. Whether it’s cell phones or tablets, most of us have gotten used to simply moving fingers across screens to get work done. But there’s one item that has been serving us steadfastly for as long as we can remember - pens. Whether it’s to jot down notes, sketch or even brainstorm, pens help to unleash creativity in a quick manner. It’s no wonder that most entrepreneurs prefer to give pens as giveaways to their target customers.

A pen with your logo will receive more attention in comparison to conventional forms of advertising such as print media ads or TV/radio ones. What’s more, imprinted pens can offer repeat visibility like no other product!

Use advertising pens as a token of appreciation for the hard work and dedication put in by your employees. It will boost their morale and help reinforce loyalty.

Also, give pens away to your walk-in or regular customers and people will be encouraged to do more business with you. Since they are compact, pens can be sent via direct mail as it will put your brand straight into your customers’ hands.

Here are some business pens you can add to your marketing campaign:

1. Bic® Grip Roller: When it comes to maximum brand visibility, you can always count on Bic pens. This particular pen is light, long-lasting and perfect for daily writing. They come with a textured black rubber grip and nickel plated silver grip. Give them away at tradeshows or as appreciation gifts for your employees and customers.

2. Papermate® Element Gel: Want a large quantity of quality pens at affordable prices? Papermate Element pens will help to get your message across to target customers. They come in medium point black ink and provide great comfort for all writing necessities.

3. Metallic Element Pen: These pens ensure effortless writing. Featuring a retractable mechanism, these pens have colorful metallic barrels and ribbed grip for better control and comfort while writing. They come in medium point in black ink.

When it comes to advertising, budget is the determining factor for most entrepreneurs. But with pens, you don’t have to worry about your marketing budget going overboard because they are quite affordable. Simply choose the one that fits your budget and branding requirements best.

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook