What do you do when you have to express your gratitude to someone? Give them a gift, right? Big and small business owners usually give appreciation gifts to business associates, employees or customers to show gratitude for their hard work or being loyal to their brand. There are various types of gifts that one can give, and promotional metal pens are easily among the most popular.

The reason is that metal pens are elegant, affordable and provides businesses an opportunity to enhance their brand image. Compare them with other advertising mediums such as TV commercials, newspaper ads or billboards; you will realize pens require very little investment from you. Get them personalized and distributed at tradeshows or leave them at business counters.

Here are a few options that you can consider:

1. iWrite Pen with Stylus

If you want to give unique pens to your clients or employees, then consider giving them these pens as they come with a stylus tip at one end, so that your recipients can use them on their touch screen devices.

2. Stylus Pen with Laser Pointer

Boost your brand image with these pens. They are lightweight and come with a laser pointer and a capacitive stylus. They are perfect for students, teachers and executives.

3. BIC® Slim Metal Pen

BIC pens are affordable and long lasting. These slim metal pens look classy and lends a professional touch to your marketing campaign. Give them to your customers and they will become loyal to your brand for years.

You can choose pens that are made of plastic, metal, or eco-friendly materials. With wide options to choose from, you can find pens that are priced from under a dollar to hundred dollars. Opt for this sophisticated marketing approach and increase overall visibility of your business

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook