One of the top priorities of all businesses is to gain brand recognition. Everyone is trying to make their brand stand out from the rest. People are now getting increasingly creative with their marketing initiatives because the focus has moved from just selling products and services to creating a lasting impression in the customer’s mind.

One easy way to achieve this is by gifting customized items like promotional jackets. They are handy and provide your recipients with warmth – ensuring that your brand is on top of their minds.

Walking Billboards

While marketing your business, another important thing to remember is repeat exposure. How can you ensure that your target customer sees your marketing message over and over again without consistently spending money?

When you gift your customers useful items like jackets, they will serve as walking billboards of your brand, wherever they go. According to Advertizing Specialty Institute (ASI), 95% of promotional outerwear owners have total recall of the advertiser. This rate is higher than the retention of any other specialty product. In addition, almost 48% say they are very likely to do business with the advertiser.

Attractive Variety On Offer

Another advantage of distributing jackets as promotional gifts is that you can customize them according to your requirements, climatic conditions and budget. There are several options available in the market –promotional jackets come in trendy colors, styles and materials. For example, there are fleece pullovers, hoodies and jackets in lighter materials.

Promotional jackets provide a large surface area for imprinting your logo and marketing message. Count on them as the right marketing tools to put your brand in clear sight of your target audience. Remember that quality giveaways such as jackets add an extra spark to your marketing campaign and will help your business gain quality visibility in the long run.

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.