A logo is a graphical representation of a company’s brand. It’s one of the first things a visitor will notice when they visit your website or look at your product. A unique logo is one of the main ways people remember your company. It gives consumers an brand recognition of your business.

A company’s logo is like an advertisement for your brand, therefore it is important to have a solid brand strategy ready before designing the logo. It must put across the right ideas about the company in the customer’s mind.  Alternatively, an ill-designed logo can hamper the overall business strategy. Although there are a lot of options available in terms of colors, visual elements and typography, it’s best to have a logo that gives some sense of meaning about the company and its products.

A well designed logo highlights the professional and competent nature of a business. This could help steer new clients towards your business over that of a competitor.

As consumers become familiar with a logo, they grow to like and trust the brand even more. They are more likely to respond positively to it in future. This proportionally increases your sales potential.

Today a lot of businesses outsource their logo designing to graphic design companies. A couple of factors must be kept in mind while choosing a logo designing company. Make sure the company is experienced in handling complex designs. Read customer feedback to gauge the quality of work. Do a thorough background check to see their past projects and understand about the company. This will help you in selecting the right firm to design your logo.

Once you are done selecting the perfect logo, you can have them imprinted on custom executive business gifts – distribute among your audience for greater acceptance of your logo.

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook