A lot of companies spend millions of dollars every year in marketing campaigns to increase brand reach and generate more business opportunities. However, most of these campaigns have huge costs attached to them. Over the last few years, promotional giveaways have emerged as a friendly and cost-effective marketing tool to generate goodwill among customers and improve brand visibility. One such giveaway is the wallet.

Customized Wallets make for excellent gifts during promotional events, tradeshows and fundraising campaigns. Wallets are not only useful and handy but they are also affordable tools to promote your brand.

Almost everyone uses wallets to organize cash and cards in their daily life. When a customer carries a wallet imprinted with your custom logo on it, he will remember your brand for a long time. Since wallets will be used on a regular basis, they will serve as a frequent reminder of your business. Another advantage is that wallets have sufficient surface area for clear logo imprinting. This means that your brand will remain clearly etched on your recipient’s minds.

Wallets come in many different sizes, shapes and colors. You will find small wallets that are not very bulky and can be easily carried around in pockets. You will also find bigger wallets that feature handy compartments, which are useful during travelling. Many of these come with a clear plastic cover for sliding a name tag or a sling to wear around the neck. There are zippered wallets and waterproof ones for added safety during travelling or outdoor activities. You can go for unique wallets to meet the requirements of any group of people.

Wallets as giveaways are subtle marketing tools. Recipients will not view them as a marketing strategy. Instead, they will see these wallets as thoughtful gifts from you. This helps forge a stronger relationship and loyalty between a business owner and his clients. Being handy and used frequently, wallets will lead to constant brand recall.

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.