With the ever growing competition in the promotional industry, businesses must come up with more creative and innovative ways to promote their brand and gain an edge over their competitors.

There is a plethora of promotional products available in the market today. However, one of the most cost effective gifts that you can give to your customers are personalized pencils. Pencils are common writing instruments used at homes, schools and offices. So what better way to remind your customers about your brand than with your own custom pencils? Distribute these pencils to your walk-in customers, at tradeshows or business meetings. This gesture of yours is sure to leave a lasting impression of your company on their minds.

Pencils have a utility value as they are used frequently. Gifting imprinted pencils with your company name will ensure that your brand visibility goes a long way. Featured here are some popular varieties of pencils that you can consider giving away to your customers or employees:

1. Wood case pencils with an eraser on top: It is a convenient and inexpensive gifting option that is more traditional. These pencils will be widely appreciated by customers of all gender and age groups, especially by students.

2. Mechanical Pencils: These pencils are more sophisticated and come with a sleek metal barrel in glossy or matte finish. The advantage of mechanical pencils over wooden pencils is that they don’t need sharpening. And having an eraser at the end of the pencil is an added bonus.

Personalized pencils carrying your company logo is possibly one of the best and most useful business gifts that you can hand out to your customers.Include them in your marketing campaign and spread the word about your business!

Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums. Jayden Samuelson can be followed on Google+, Twitter and Facebook